Beyond the Red Icon: What Makes Xiao Hong Shu Marketing So Different (and So Effective)

Fri, 19 Dec 2025 16:52:21 +0000

You see the little red book icon on more and more phones these days. Maybe you've heard it mentioned in meetings, or a colleague swears by it for their skincare research. But if you're in marketing, the name "Xiao Hong Shu" might still feel a bit like a mystery box. Is it just a Chinese Instagram? Another social media platform to add to the ever-growing list?